As the curtains close on another year at Melbourne's zestiest creative agency, we couldn't help but reflect on all the show-stopping moments of 2022. Using our new found love of AI generative art, let's take a look at the year!
New Website & Branding
It's been a year with more twists than an M. Night Shyamalan film. While we lost the Queen and Kanye’s legacy, we did receive the return of Brendan Fraser, Bob Iger and three seasons of Too Hot To Handle.
Amidst this upheaval, Enamoured Iris released a new website and domain name. Critics called it “daring with a dash of sexy”. True to our roots in cinema, the website was created with the same loving embrace in which Demi Moore and Patrick Swayze craft pottery in Ghost. Tenderly moving pixels like clay, web developers were caught caressing their keyboards.
In addition to our new website, we also rebranded the company. For many, our rebranding was reminiscent of the Wachowski sisters unveiling their new genders.
Confusion, scepticism, shock. But as the new logo and colour palette were revealed, whispers became applause. People saw the bold vision and were won over. Now, the company's identity is as fluid and dynamic as the Wachowski sisters themselves.
Release Of Pago
Hollywood history is full of iconic chairs. The Red Queen's throne from "Alice in Wonderland", the electric chair in "The Green Mile" and the chair occupied by the taxidermied corpse of Norman Bates’s mother in "Psycho".
Though lesser known in Hollywood than it is in your office, Pago is equally famous in its own right. For this reason, it was a pleasure to release our commercial for the brand in 2022.
Epitomising our approach to injecting personality into a product, we transformed the commercial chair manufacturer into a lifestyle brand. Filmed in 2021 between lockdowns, we’ve been “sitting” on this one for almost as long as James Cameron has Avatar 2. Grab the popcorn, find a seat and feast your eyes on the commercial.
Return Of Music Festivals
After a laundry list of lockdowns, our accounting department celebrated the return of music festivals this year. Surviving on life support (à la Lord Vader) for two years, the live entertainment industry returned in full swing in 2022.
At the time of writing, we’re almost halfway into our twenty-one day festival tour of Australia. From Festival X to Pitch Music & Arts Festival and everything in between, we’re thrilled to be back capturing all the electric energy and unforgettable performances of summer. Since the first lockdown, our video production crew have been keeping fit in various Melbourne living rooms, practising the dodging of beer bottles and overzealous micro influencers. This is the Rocky that never made it to cinemas.
Coming In 2023
As we look through the viewfinder to 2023, one thing is clear: the world of media production and advertising is moving at a breakneck pace. In the last week alone, advances in generative artificial intelligence have made us realise that it won’t be long before we’re working for AI overlords. Much of this post and all images were even produced by artificial intelligence, as was the spoken version of this article. Oh the humanity!
Necessity is the mother of invention and the team at Enamoured Iris are aware of our need to remain relevant. This year has been marked by an evolution of us as a company, and we’re excited to seize on emerging media in the new year. Armed with a number of new hires, below are some of the experiments we’ve embarked upon with nascent media.
Here’s a list of ideas we’re excited to try in the new year:
- Script writing: using ChatGPT from Open AI
- Moodboard generation: using Midjourney and Photoshop
- Editing: AI to catalogue media, assemble a first cut and perform special effects
- Production: public release of Meta’s Make-A-Video and Imagen from Google
- Video analytics: AI powered Video analytics and optimisation
- Personalised content: self-serve video production for existing client assets
- Customer support: using ChatGPT plugged into Whatsapp Business
We'll be ready to take on whatever challenges the future holds, and we can't wait to see what 2023 has in store. Until then, we'll be busy sipping champagne, counting our blessings, and dreaming up even more creative campaigns. Cheers to another year of success, and here's to many more to come!