Enamoured Iris

Dynamic visuals, upbeat music, and inspiring messaging will have you itching to get moving in Echt Apparel's latest range. Displaying the body in infinite motion, this video marketing campaign showcases the range in all its glory.

Building on the modernist aesthetic developed for ECHT's "Future" campaign, Enamoured Iris fused high-speed cinematography with choreographed movement (from both humans and robots) to create a glorious high-concept commercial. Strapping a Phantom 4K camera to a giant robotic arm, motion control unleashed compelling images of the Echt's latest collection in flight.

Celebrating a new collection, ECHT apparel is transformed into an interactive piece of art. Framing the clothes as playful and energetic, explosions of paint reveal the new colours, textures and designs offered in their latest range.

With the launch of a new apparel line, ECHT adopted advanced customer segmentation strategies and multi-channel video marketing. Targeting millennial Australian males and females interested in health and fitness, Enamoured Iris developed a neo-modern video production concept before crafting crafted a pool of platform-specific content to support the campaign's scale.

A total of 30 media assets were delivered for Echt's "Future" Video Marketing Campaign.

To showcase the comfortability of their casual collection, ECHT apparel brought out the feathers for their winter wear campaign. Combining intimate closeups of the premium materials with intimate closeups of the model, the creative video production conveyed the sensations of warmth, luxury and relaxation.

Iconic Melbourne-based health and fitness apparel brand ECHT launches a multi-channel video marketing campaign to promote the launch of seasonal clothing. Optimising for audiences on each platform, Enamoured Iris delivered a total of 8 assets for the Do Different Campaign. With native formats delivered for each Youtube, Facebook and Instagram, video exports comprised a combination of 16:9, 1:1, 4:5 in 6 second, 15 second, and 40 second versions.