Enamoured Iris
Video marketing strategy, video SEO strategy, video promotion and paid distribution.
Creative and corporate video production services, studio and event photography.
Virtual Reality installations, live event streaming and immersive 360 video production services.
CASE STUDY
The Untitled Group encompasses nine brands, hosts hundreds of music events annually and injects more than a million milligrams of dopamine into the collective minds of Australian festival goers. Partners since 2014, video production and content strategy enables them to communicate creatively, unify their marketing channels and maintain a consistent identity for each sub-brand.
OUR APPROACH
Having worked alongside management to grow almost every major Australian music festival with video marketing, we believe every music festival has the capacity to become a lifestyle brand. With powerful marketing insights and cinematic video production, festivals can trigger emotions that cement an event at the centre of a patron’s life.
PORTFOLIO
Memorable video production and content marketing for music festivals, produced by our talented team at Enamoured Iris.
MARKETING OBJECTIVES
Hit your marketing objectives by merging our content strategy and video production services.
Grow Festival Awareness
Raise mass awareness for your festival with emotionally video production. With fierce competition for the same audience, launch and lineup videos elevate customer preference by cementing your unique branding.
Build Attendee Loyalty
Increase engagement by pushing regular video content via email and social media channels. Ongoing interaction with attendees enables festival media to sustain top of mind awareness and cement customer loyalty; enhancing repeat attendance rates.
Increase Ticket Sales
Increase ticket sales with punchy promotional video content on paid advertising channels that retargets potential purchasers and drives immediate action.
Strengthen Festival Partnerships
Optimised for search queries, informative content removes barriers to purchase by answering potential questions regarding facilities, logistics or lineup. By integrating partnership branding, festival management can both enhance customer satisfaction and communicate key messaging from sponsors.
PRICING
Video production plans to suit every music festival.
Single objective marketing campaign.
Dual objective marketing campaign.
Full funnel marketing campaign.
