Enamoured Iris
Video marketing strategy, video SEO strategy, video promotion and paid distribution.
Creative and corporate video production services, studio and event photography.
Virtual Reality installations, live event streaming and immersive 360 video production services.
OWL APPROACH
We believe apparel brands are greater than the sum of their products. Elevating the status of each to become an aspirational lifestyle brand, we then marry business objectives with cinematic storytelling. The result is video content marketing that inspires, guides, and motivates consumers to place your products at the centre of their life.
CASE STUDY
Melbourne-based aspirational fitness apparel brand Echt is iconic with health-conscious millennials. Having capitalised on the explosion of ecommerce, Echt started to face fierce competition from both local and global online retailers. Drawing on video content marketing to launch new products, sustain social engagement and maintain brand preference, Enamoured Iris has executed the creative video production for several Echt marketing campaigns.
PORTFOLIO
Partnering with marketing managers of apparel businesses in categories as diverse as fashion and fitness, below are some cinematic stories from our video agency.
MARKETING OBJECTIVES
Hit your marketing objectives by merging our content strategy and video production services.
Launch New Products
Raise consumer awareness of new products and line extensions. With intensifying ecommerce competition, video content marketing can attract new audiences to your brand and communicate key differences from industry competition.
Boost Conversion Rates
In answering potential consumer concerns, informative product overview and product explainer video content can eliminate purchase friction, remove barriers to purchase, and free valuable time for your customer service team.
Grow Customer Loyalty
Grow engagement rates with relevant and timely video content distributed via email and social media channels. Paired with personalisation, the projection of an emotional consumer experience can drive repeat purchase and facilitate in the transition towards becoming a “lifestyle brand”.
Increase Customer Satisfaction
Not only increasing SEO visibility, video production optimised for search queries relevant to their consumer brand can increase customer satisfaction and grows a brand’s referral rate.
PRICING
Video production plans to suit every apparel brand.
Single marketing campaign objective.
Dual marketing campaign objective.
Full funnel marketing campaign.
