Enamoured Iris
Since 2015, For The Love Music Festival has harnessed the power of Enamoured Iris cinematic storytelling for all its video marketing content.
For The Love has cultivated a lifestyle brand that produces memorable musical experiences in iconic global locations. An uplifting event unadulterated by ego, over several years Enamoured Iris has captured the warmth, colour, energy and movement of this iconic music festival.
For The Love Australian Summer Series 2021 at Urbnsurf was a joyful return to live music events after the lock downs across the globe. In collaboration with FTL, Enamoured Iris created a mini documentary to go deeper into the festival. Profiling artists through interview and live footage to capture the effervescent feeling of returning to live music events again and the singular uniqueness of the venue.
Alongside after movies, For The Love delivers a heartbeat of regular announcements and teaser videos designed to develop a desire for upcoming events. Unique in avoiding a direct pitch on the artist or selling tickets, these videos maintain focus on both location and sensory experience, recreating the sensation of attending an FTL event.
Ben Tucker, For The Love
