Enamoured Iris

Always upending convention, Norwood Industries sought a series of animations that would both showcase a core feature of their products and educate the viewer on how to best recycle them. Displayed at trade shows, the combination of a Dr Seuss-inspired script and energetic editing resulted in a playful series that delivers a message of sustainability without seeming preachy.

Holding an event at Norwood Industries, commercial clients were invited into “The Control Room”; an immersive hotdesk presenting pre-recorded standard and 360 video production content. With a flick of a switch, participants toggled between multiple scenes, each uniquely showcasing the unique manufacturing process of Norwood products. The immersive element was a key factor in crafting a memorable client experience that could only have been experienced at Norwood.

Requiring a playfulness that re-established Norwood in the changing Australian marketplace, "Print Odyssey" sought to make Norwood relatable to the consumer. Infusing satire with filmic references, the advertisement drives home the human v. machine conflict that is at the root of every workplace printer-confrontation