In this video marketing campaign, video production enabled OLMC Heidelberg to unify a rich history with a contemporary flair. Inherent in the breadth of subjects available at the school is the ability for a student to forge their own pathway.
Building upon this idea, Enamoured Iris married all video content with the theme of a “student story”. Titled “The Script Of Your Life”, the campaign’s Hero Video delivers a narrative in which the language of music, mathematics and mandarin all animated into existence.
Supporting the boldness of “The Script Of Your Life”, Enamoured Iris produced a series of fly-on-the-wall interviews between new students and alumni. Designed to establish credibility and build trust with prospective parents, the observational style testimonials were made the cornerstone of school tours.
Julie Ryan, OLMC Heidelberg