Tasked with communicating PRMG’s values and mission, Enamoured Iris delivered two standalone recruitment-style commercials that would attract two stakeholder groups to the platform. The first, sought to establish trust amongst prospective influencers.
The second, addressing future employees of the company, looked to motivate current team members and attract future talent. Combined, the commercials had the effect of solidifying PRMG’s premium brand and in doing so attracting future clients. The two commercials were distributed through a range of paid, owned and earned media by PRMG.
Awakening the drivers of human motivation, Enamoured Iris with Pacific Rim Marketing Group (PRMG) launched an aspirational campaign that asked the question, “How do you turn your story into a legacy?”
Combining archival media with contemporary footage, the concept bestows a grandness upon the newly established agency.
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