An emotive Hero Video, both hosted on their e-commerce store and served as Youtube preroll, achieved broad awareness for the brand. Depicting the male and female apparel in action, the content delivers VPA’s messaging that they offer “The right gear for your fitness journey”.
Leveraging data insights gained from supplement sales via their ecommerce store, VPA harnessed existing audiences to deliver targeted advertising based on demographics (age, gender and location). With a duration of 0:30 each, these segmented ads were delivered on Facebook, Instagram and Youtube.
Memorable video production and content marketing for consumer brands, produced by our talented team at Enamoured Iris.
Video production plans to suit every fitness apparel brand.